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Executive Bios

William Shady, P.E. CEO, Founder, Inventor and Product Developer

"image of Wiliam Shady, P.E."Bill is the founder and CEO of Sustainable Design and Product Management. He holds a Bachelors Degree in Mechanical Engineering from California State University, Chico and is a California licensed Mechanical Engineer with over twenty-five years of experience in commercial, industrial and residential Heating, Ventilation and Air Conditioning (HVAC).

Bill’s experience in the building industry has spanned a broad range of advanced technology facilities from aerospace research, microelectronics manufacturing, biotechnology, and commercial office building to residential construction.

Bill has designed hundreds of mechanical systems since 1984 and continues to provide direction for the engineering staff developing innovative and energy efficient designs.

Bill is the Principal Mechanical Engineer and is the responsible managing partner in the Engineering Department. The Principal Mechanical Engineer supervises all work. In addition to business development and management, Bill provides professional development training to Architects, builders, engineers and building department staff in the areas of energy compliance, mechanical engineering and solar assisted radiant floor heating. Bill is a recognized expert sought after by the legal community as an expert witness and lecturer for courses offered through the Radiant Panel Association.